What is Pay-Per-Click Marketing?

Pay-Per- Click Marketing(PPC) is a form of online marketing that drives targeted leads to your web site. Pay-Per-Click Marketing involves creating and placing ads in the prominent positions on search engine result pages such as Google, Yahoo, and MSN. Internet viewers see your ad when they type in a search word or phrase related to your business. In order for your Search Engine Marketing campaign to be effective, our experts will help you bid on keywords that best define your business. Your ad will then appear on appropriate search result pages.

At EnvisionWeb we take it one step further and go beyond traditional Pay -Per-Click advertising. We provide lead tracking and reporting as well as extensive research and testing to ensure we are sending quality traffic to your website.

Why Pay-Per-Click Marketing is Important to Growing Your Business

Pay-Per-Click Marketing shows targeted advertisements to searchers looking specifically for your products or services. With EnvisionWeb, you’ll have flexibility and control over which keywords and text to show to your viewers to entice them to visit your site. We also offer advanced targeting such as geo-targeting to specified countries, states, and cities of your choice. You can even choose the time of day you to show your ads, and also which websites you would like to advertise on. EnvisionWeb will work with your business goals and budget to provide you with the most effective marketing strategy with the most return on your investment.

EnvisionWeb's Pay-Per-Click (PPC) Strategic Planning Process

Our SEM strategies are implemented with the following approach to ensure that your website will be found by those searching!

• Flexibility: The best search engine marketing strategies ultimately depend on keyword selection. This is why EnvisionWeb focuses on researching and identifying those keywords your target audience will use to search for your products or services. We’ll work with you to identify primary and secondary keywords to create a range of relevant phrases so your business can easily be found online.
  
  
• Balance: EnvisionWeb offers complete search engine marketing (SEM), web design and web development solutions that build your online presence and drive targeted traffic to your website. We even customize our services to your unique goals and needs.
  


• Measurement: The ability to measure success is an essential component of any successful SEM campaign. That's why we utilize web analytics to track every aspect of user behavior within your campaign such as: traffic, user paths, keyword placement and effectiveness, page views, conversions, and much more. Then we compare this data to your predefined key performance indicators to improve and refine our strategy to meet your needs.
  
  

  As a Charlotte internet marketing company with over six years of experience in the search marketing arena, EnvisionWeb specializes in crafting and implementing SEM strategies for our partners that are targeted, measurable, and results-driven.

  Contact us today to see how we can improve your online presence through search engine marketing.