What is Search Engine Optimization? (SEO)
Search Engine Optimization (“SEO”) is the process of improving the volume and quality of traffic to your website from search engines like Yahoo and Google. Because the majority of your target audience will likely use these engines to find your services, it’s critical that your site naturally ranks high on these sites. Simply put, a strategic Search Engine Optimization Campaign increases the chances of people finding you on the web!
At EnvisionWeb, our Search Engine Optimization (SEO) solutions are unique to your needs and goals. Unlike many other agencies that offer “cookie-cutter” SEO services, our solutions are always custom designed with your target audience in mind. Through extensive research on your users' search motivations, we gain valuable knowledge of what drives users to your site and what inclines them to convert from “just visitors” to actual customers!
Our Search Engine Optimization Process:
- Phase One: SEO Campaign Discovery and Definition
It’s all about you. This initial phase of our strategic SEO process is designed to gain a full understanding of your business model and your goals. From there, we create a customized framework to translate your unique business needs into a viable Search Engine Optimization solution.
- Phase Two: Audience and Keyword Research
Our next step is to perform an in-depth assessment of your website. If you already have a site online, we’ll analyze it to identify the strengths and weaknesses from a search engine optimization standpoint. If we are creating your site for you, we’ll work with you to identify your target audience and users, then isolate the primary keywords they'll use to search for you. This step is critical to perform in order to ensure that the keywords your site contains align with your site content.
- Phase Three: On and Off Page SEO
Having chosen targeted keywords that define your audience, we’ll begin optimizing your site (also known as On-Page Optimization). This includes modifications to your website's code to make it more visible and friendly to search engines. We then generate, refine, and develop your content to ensure that it's keyword focused.
Off-page optimization is also a critical aspect of search engine optimization. We’ll begin an aggressive linking program to build a network of high quality, relevant incoming links. This means we find trusted sources who are relevant and aligned to your business to drive traffic to your website. We’ll also submit your site to relevant internet directories and develop online PR (press releases). Social Media Marketing is another powerful tool we will utilize to increase your site’s visibility. By recognizing where your target audience spends time online, we can position your site accordingly for increased interaction.
- Phase Four: Analytics and Continued Optimization
This is the final stage of EnvisionWeb's Search Engine Optimization process, but it's by no means the end! We monitor your website's traffic using analytical software to ensure your keywords remain the most effective and that your predetermined goals are met. With that data in mind, we then make monthly recommendations and modifications designed to continue your rise in the search engine rankings or maintain the position you've already achieved. SEO is never finished; to stay on top, we will be persistent and focused in your search engine optimization efforts.
At EnvisionWeb we know that the SEO process can be overwhelming for our clients. That is why we explain each step in simple terms, so you always know what you’re getting. EnvisionWeb has SEO down to a science. We design, build and optimize sites to be found. Period.
Contact us today to see how we can improve your search engine ranking and help build your business online!
